Last updated on August 20, 2026.
Introduction
Health Card Views and our affiliated companies deliver content to you via our Website and email. Beyond content delivery, we operate a marketing and data business. In this role, we gather information about individual consumers, which we collect, share with partners, and sell. This information helps advertisers reach their intended audiences through online advertising, mobile apps, email campaigns, telephone marketing, and other promotional channels. We also provide cross-context behavioral advertising services that track activity across different sites and apps.
This privacy policy tells you about the personal information we gather when you use Health Card Views—both what we collect directly and what you give us—and how we collect, use, keep, and share it. For more about our website itself, check out our terms of service.
We ask that you carefully read through this policy to gain a clear understanding of our policies and practices related to your personal information. If you’re uncomfortable with our policies and practices, please avoid using our website or subscribing to our email list. Your access to or use of this website, or your interaction with our other services, signifies agreement with this privacy policy.
What This Policy Covers And Third-Party Links:
Health Card Views and other websites, even those linked from our site, operate as separate entities with independent privacy practices. We have no control over nor responsibility for their handling of personal information. We encourage you to review the privacy policies of any websites you access through links from Health Card Views.
Ways We Gather Your Personal Information:
Through this website, we gather information you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted on an inquiry form. The information you provide may be combined with additional data obtained from affiliates and marketing or advertising partners, along with other third-party data providers. Some of these providers are entities that have obtained your personal information from their own services. We also automatically collect certain information using cookies and other tracking technologies to support analytics and advertising. See below for more information.
What Data Do We Collect?
“Personal information” means any data generated, collected, stored, or otherwise processed through the Company’s business activities that identifies, describes, or can reasonably be linked to an individual or household, either directly or indirectly.
As part of subscribing to the Health Card Views, you may be asked to provide personal information such as your name, date of birth, street address, e-mail address, and phone number. We also gather additional information through cookies and similar technologies, including IP address, imprecise geolocation (inferred from your IP address), device ID, timestamps, browsing behavior, and click-through interactions. We may further obtain advertising-related information from data brokers or public sources, such as demographic details, interests, prior visits, or purchase history. Limited sensitive personal information may also be collected. Details about your rights are provided below.
California law requires businesses to disclose the categories of personal information collected in the last twelve (12) months. During this period, we have collected identifiers; personal information listed in Cal. Civ. Code § 1798.80(e); characteristics protected under California or U.S. federal law; information related to internet or network activity; commercial information; professional or employment-related information; imprecise geolocation data; and inferences derived from other personal information.
We share and in some cases sell this information with affiliated companies and third-party partners for marketing and advertising purposes. We share and in some cases sell this information with affiliated companies and third-party partners for marketing and advertising purposes. You may exercise your right to opt out of the sale or sharing of your personal information by visiting here or calling (833) 467-0707.
Handling of Sensitive Information
Sensitive Personal Information—such as details concerning race, ethnicity, religion, precise location, LGBTQ+ status, health data, financial accounts, or citizenship—is not directly collected by us. Nonetheless, through automated collection technologies like cookies, we may obtain information about your interactions with online content that could indicate interest in sensitive topics or membership in a sensitive group. For example, accessing pages focused on health conditions or particular communities may imply such interests. We do not generate these inferences ourselves; they may instead be made by our affiliated companies or other third parties receiving personal information. Where consent is required under applicable law, sensitive inferences will not be made. We do not collect or use personal information relating to children under the age of 18.
How We Use Data
The personal information we collect is used to send you your requested newsletters and to provide content or marketing messages through email or by other channels. We also share personal information with our partners who may send you marketing messages as well (opt-out here). Our use of data might be considered cross context behavioral advertising.
Data Sharing
We sell or share personal information with our affiliates and with partner companies to be used for marketing purposes, including cross context behavioral advertising. We also enable access to personal information for companies who perform services for us, including services related to cross context behavioral advertising, analytics, advertising fraud detection, information security, web hosting, or similar services. We contract with third parties who have access to personal information to ensure that they use appropriate data security and comply with laws. We may also share personal information where required by law (for instance if we receive a subpoena or court order), or to protect any person’s health or safety.
Personal information may be disclosed to law enforcement, regulatory bodies, courts, government entities, or other third parties where necessary to comply with applicable laws, court orders, or legal processes, to respond to governmental or regulatory inquiries, to protect individuals’ rights or safety, or to enforce our contractual rights, including payment and collection obligations. We may also disclose personal information to a successor entity or purchaser in the event of a merger, acquisition, restructuring, liquidation, or other transfer of assets involving our business.
Personal information may be disclosed to third parties for purposes you have approved, whether those purposes are communicated when you provide the information or outlined elsewhere in this privacy policy.
Targeted Ads, Sharing and Analytics
We share personal information collected at and through this website with other companies who may show you advertisements on this or other sites, and for related analysis and reporting purposes. These companies (some of whom may be classified as data brokers) use cookies, pixels, and related technologies to collect information from your browser about certain websites you visit and the advertisements displayed to you or that you click on. We (or they) may combine this with personal information from other sources (including data brokers) and share it with third parties for marketing and advertising purposes (this is also known as “cross-context behavioral advertising” under California law). We (and some of the third parties described in this section) collect your IP address, date and time of your visit to the website and your actions here, your Internet Service Provider (ISP), and the browser type and version you use to visit. This information may be combined with personal information from other sources as described above and used to display advertisements from us or from others through email, apps, websites, social media, direct mail, connected TV, or by other channels. We also use personal information to understand how users interact with this site and the advertising we display in order to understand and improve the user experience.
Cookies, Pixels and Similar Technologies
We use cookies, pixels, and related technologies to operate this site, to improve your user experience, to provide personalized content and advertisements, and to monitor marketing campaigns or engagement with relationship communications. Cookies are small data files that our server adds to your browser, which are used to recognize you when you visit certain websites. We use cookies for several purposes: for operation of the website, for analytics and tracking, and for advertising purposes. You can customize cookie settings in your browser settings to limit some or all cookies. You can also delete (clear) the cookies on your browser at any time. Note that if you use a “do not track” setting, this may result in an “opt-out cookie” being set on your browser to block other cookies or data collection.
In particular, we use the following tools for automated data collection:
- Browser cookies, which are small files placed on the hard drive of your computer. You can refuse cookies by adjusting your browser settings, though doing so may make it harder to access certain parts of our website.
- Flash Cookies, which are local stored objects that assess and store how you navigate on your website, and your preferences for your website experiences. Flash settings can be managed as described on Adobe’s Flash cookies page.
- Web Beacons / Tags / Pixels which are parts of our website, newsletter, and affiliated sites that use small electronic files known as clear gifs, single-pixel gifs, or web beacons to assess the popularity of our content, count visitors to a page, tell us how many people have read an email, assess the integrity of our systems and servicers, or otherwise give us statistics on our website and newsletters.
Privacy Preference Signals: Global Privacy Control and Do Not Track
We recognize and process Global Privacy Control (“GPC”) signals and other universal opt-out preference signals as valid requests to opt out of the sale and sharing of your personal information. When we detect these signals from your browser or device, we will automatically opt you out of the sale and sharing of your personal information associated with that browser or device, without requiring account creation or additional verification. We do not and do not want to track every site you view on the Internet. As noted above, you can block or delete certain cookies at any time using the cookies settings in your browser. If you opt out or use a browser-based “do not track” setting, including the GPC this will cause an opt-out cookie to be set on your browser to block certain cookies from further data collection. If you later delete this opt-out cookie or alter your GPC browser settings, automated data collection may re-start.
Your Privacy Rights:
You may exercise your privacy rights, which include: (1) to know, in general, what data we collect and how we use it (please refer to this policy), (2) to direct us not to share your personal information with other companies, (3) to request a copy of the personal information we have collected about you, (4) to request that we delete data about you, or (5) to make other requests relating to your personal information. You may exercise these rights at this page, or by calling (833) 467-0707. If you still have questions or concerns after you have exercised your rights, you can contact us using the information listed below. If we cannot resolve your issue, in some cases you may also be able to contact a local privacy authority, where applicable.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
We are unable to process or respond to a request unless we can confirm the requester’s identity or authority to act. To be considered verifiable, a request must include information sufficient to confirm that the requester is the individual whose personal information we hold or a properly authorized representative, and must clearly explain the nature of the request so it can be addressed. You are not required to create an account to submit a request. Any information provided will be used only to verify identity or authority and to process the request. Upon receiving a verifiable request, we will respond within 45 days. Should we need more time, we will let you know in writing within the first 45-day period, including the reason for the delay and the expected response date, up to 45 additional days.
Where a request is refused as permitted by law, you may seek a review of that decision or contact us with any privacy-related questions using the information below. Certain jurisdictions also provide the right to lodge a complaint with a local privacy regulator. Exercising your privacy rights will not result in discrimination.
Children’s Data Privacy
This website is intended for use only by individuals aged 18 years or older. We do not knowingly collect information from children under the age of 18. We will remove any personal information relating to an individual younger than 18 if we become aware that it has been submitted to us.
Protecting Personal Information
We protect the personal information we collect using reasonable and appropriate organizational, technical, and physical security measures. We have policies, procedures, and training for our staff and contractors who have access to personal information, as well as internal and external systems monitoring. We also audit our practices regularly and track and respond to risks.
How Long We Store Your Data
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. When personal information is no longer needed, we delete or anonymize it in accordance with our data retention practices.
Changes To This Policy
We reserve the right to change or update this Privacy Policy at any time and without advance notice. The updated policy will be applicable from the “effective date.” You should occasionally review this Policy to stay updated on how we may collect, use, and share personal information.
U.S.-Based Website and Data Processing
This website is based in the United States, and is intended for U.S.-based users. When you visit our website, you understand and acknowledge that your personal information will be processed in the United States, subject to applicable U.S. laws.
Contact Info
For any questions or concerns, please contact us at [email protected] or 17330 W CENTER RD STE 110 OMAHA, NE 68130.